According to Canalys’ latest research, the global smartphone market hit the third quarter streak of year-on-year growth, with a 12% shipment expansion in Q2 2024, reaching 288 million units.
Samsung remained the global leader with an 18% market share as it renewed its emphasis on the high-end market as a strategic priority. Apple followed closely with a 16% market share, ranking second.
Xiaomi came closely after Apple this quarter with a 15% market share, growing the fastest among the top five players with a 27% annual growth. vivo ranked fourth worldwide with a 9% market share. TRANSSION took the fifth spot this quarter, also with a 9% market share.
