Apple is talking with Hollywood studios to license more films to beef up the amount of content on Apple TV+, according to Bloomberg.
Quoting people “who asked not to be identified discussing private negotiations,” the article says the tech giant has spoken to several of the largest studios about acquiring more programming from their libraries to offer customers both in the US and abroad, said the people, A representative for Apple didn’t respond to a request comment.
Up until now Apple has relied almost exclusively on original content. According to the research firm MoffettNathanson, only 11% of U.S. households use Apple TV+, compared to 55% for Netflix. This may due to a lack of content compared to other streams. Apparently, Apple wants to change this.
About Apple TV+
Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial.
For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr and see the full list of supported devices.
