The latest twice-yearly Taking Stock With Teens report from Piper Jaffray says that 31% of US teens currently own an Apple Watch, while another 16% plan to buy one.
What’s more, 87% of teens own an iPhone, and 88% expect an iPhone to be their next smartphone.
The Piper Sandler Taking Stock With Teens survey is a semi-annual research project that gathers input from 14,500 teens with an average age of 15.8 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S. Since the project began in 2001, Piper Sandler has surveyed more than 233,400 teens and collected over 56.5 million data points on teen spending.
