According to Digiday, Apple is preparing a more serious push into monetizing its original video content with an “ad play.” Sounds like the tech giant is considering an ad-supported tier for Apple TV+ akin to what Netflix has implemented.
The article, quoting unnamed sources, says that Apple, led by Todd Teresi, the company’s vice-president of ads platforms, has been making the rounds with network executives. During these meetings, Teresi described what the agency sources characterized as an “unusual approach” to selling ad time on Apple TV+.
I’m not sure what that “unusual approach” might be. Guess we’ll see if/when it comes to fruition.
About Apple TV+
Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $4.99 per month with a seven-day free trial.
For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr and see the full list of supported devices.
