Apple is the fastest growing smartphone brand in the Philippines, according to new data from Counterpoint Research.
The tech giant, at 50%, saw the biggest growth during the quarter with Filipinos preferring premium smartphones. Reduction in the iPhone 13 series prices contributed to the growth.
However, overall, the Philippines’ quarter two 2022 smartphone shipments declined 3% year-over-year to 4.7 million units, according to Counterpoint’s latest “Monthly Philippines Smartphone Channel Share Tracker.” The figures show the country’s macroeconomic stability, low inflationary pressure and an increase in consumer spending due to its markets returning to normal, notes the research group.
In terms of market share, realme took the top spot with a 22% share driven by the launch of its reasonably priced smartphones, particularly the C series and 9 series, in the second quarter.. Samsung took the second spot with a 20% share driven by its newly launched Galaxy A series models and ongoing promotions.
OPPO had a 15% share driven by its Reno A series while vivo had a 14% share driven by its V series and newly launched X series. Xiaomi took the fifth position with a market share of 10%.
