According to the latest Canalys estimates, worldwide smart personal audio shipments fell by 1.7% year-on- year in the second quarter 2022, to 98.1 million units. Not surprisingly, Apple continues to dominate the worldwide TWS (true wireless stereo) market.
An improved performance by Apple’s audio sub-brand Beats by Dre helped it to achieve 13.1% overall shipment growth in quarter two, despite the AirPods TWS series slowing to 2% growth with 15.3 million units shipped.
Apple sold 17.5 million TWS devices in the second quarter for 27.8% global market share.That’s up from 15.5 million unit sales and 26.5% market share in the second quarter of 2021.
Samsung is in second place. In the second quarter of 2022, the company sold 5.8 million TWS devices for 9.3% market share.
“Apple will be relying on its widely anticipated new AirPods Pro model to drive both shipment and revenue growth for its Wearables, Home and Accessories category in the coming quarters,” says Canalys Research Analyst Sherry Jin. “To drive replacements and new buyers, the next-generation AirPods Pro must not only improve on the basics, such as battery life and sound performance, but must also deliver new and practical wow factors, such as unique ecosystem-integrated content consumption and health-tracking features.”
Apple is expected to introduce the AirPods Pro 2 at today’s “Far out” event.
