According to new data released today by app intelligence firm data.ai (previously App Annie) — as noted by TechCrunch — consumers in more than a dozen worldwide markets are now spending four to five hours per day in apps.
The report says that while the daily time spent in apps varies by country, there are now 13 markets where users are spending more than four hours per day using apps. These include Indonesia, Singapore, Brazil, Mexico, Australia, India, Japan, South Korea, Canada, Russia, Turkey, the U.S. and the U.K. And, in three of those markets — Indonesia, Singapore and Brazil — mobile users are spending more than five hours per day in apps.
Some markets saw significant gains in app usage over the past two years. In the second quarter of 2020, Singapore users were spending 4.1 hours in apps. Now that’s grown to 5.7 hours, the report says. In Australia, users went from 3.6 hours to 4.9 hours from quarter two of 2020 to quarter two of 2022. Both represent a 40% rise in time spent.
Other markets saw slower growth, including Indonesia (+10%), India (+5%), Japan (+5%), Canada (+20%), Russia (+10%), the U.S. (+5%), U.K. (+5%), China (+5%) and Germany (+10%). A few markets saw no growth or a bit of a slowdown, such as Mexico (0%), Turkey and Argentina (both at -5%).
