China’s premium smartphone sales (US$400 and above wholesale price) increased their share in overall sales to 33% in the second quarter (Q2) 2022 from 31% in Q2 2021, according to new data from Counterpoint Research. Apple’s iPhone dominated the market.
Premium segments (which include affordable premium, premium and ultra-premium segments) declined by only 10% in terms of unit sales compared to the broader market which fell 14%, according to the research group. The $600-$799 (premium) and $1,000 and above (ultra-premium) segments recorded increases in Q2 2022.
“Apple did well in the $1,000 and above segment, recording 147% year-over-year increase, while Samsung also grew 133% year-over-year,” according to Research Analyst Mengmeng Zhang. “Both these brands benefitted from Huawei’s decline and the shift in purchase trends towards premium phones in China.”
The iPhone now has 46% of the premium smartphone market in China. That compares to 43% in quarter one of 2021.
