The North American smartphone market reached 35.4 million shipped units in quarter two (Q2) of 2022, down 6.4% yearly amid economic challenges, high inflation, and poor seasonal demand, reports Canalys.
However, the research group says that Apple grew 3% and has dominated over half the North American region for three consecutive quarters, thanks to solid iPhone 13 demand combined with a full quarter’s performance of its entry-level model, the iPhone SE (third generation).
The iPhone now has 52% of the North American smartphone market compared to 48% in quarter two of 2021. Shipments in quarter two of 2022 were 18.5 million compared to 18 million in the year-ago quarter.
Samsung’s shipments increased 4% as its S series and low-end A series devices continued to deliver. Lenovo (Motorola), TCL, and Google rounded out the top five, claiming 9%, 5% and 2% market share.
“Consumer interest for low-end and high-end devices is sustaining the market, while the appetite for mid-range devices is vanishing fast,” says Canalys Research Analyst Brian Lynch. “The performance of the iPhone SE (third generation, Galaxy A53, and Galaxy A33 are poorer than initially expected. Decreasing purchasing power is forcing buyers who normally would consider devices costing between US$250 and US$600 to look for cheaper options as consumers continue to feel the financial pressure of inflation on everyday expenses.”
