The Big Ten is expected to add a streaming package, a source told The Athletic, though it is not yet clear how it will be structured. Apple and Amazon have significantly increased their investment in live sports programming in the past year and could be involved, the article adds. Another streaming candidate under consideration is Peacock, which is already part of NBC’s offerings, according to The Athletic.
Similar to the broadcast TV rights, it seems that this streaming package wouldn’t include every single Big Ten sporting event, but only certain ones on certain days of the week.
The Big Ten Conference is the oldest Division I collegiate athletic conference in the U.S. The Big Ten Conference sponsors championship competition in 14 men’s and 14 women’s NCAA sanctioned sports.
