According to new research from Strategy Analytics, global smartphone shipments fell -7% year-over-year (YoY) to 291 million units in quarter two (Q2) 2022. But it was good news for Apple’s iPhone.
According to the research group, Samsung topped the global smartphone market with 22% share in Q2 2022. However, Apple ranked the second place with 16% share, the highest second quarter performance over the past 10 years. The iPhone now has 16.3% of the global smartphone market compared to Samsung’s 21.5%, according to Strategy Analytics. China-based Xiaomi, OPPO (including OnePlus) and vivo stayed in the top five list.
“Apple shipped 48 million iPhones worldwide, up +3% YoY, for 16% global marketshare in Q2 2022,” says Woody Oh, director at Strategy Analytics. “This is the highest second quarter market share for Apple over the past ten years, at the expense of leading Chinese brands who are hampered by the sluggish performance in both home and overseas market. Apple had a good quarter, led by iPhone 13 series which continued to ramp up volumes in US, China and other key markets.”
Linda Su, senior director at Strategy Analytics adds: “We forecast global smartphone shipments to contract -7% to -8% YoY in full-year 2022. Geopolitical issues, economy downturn, price inflation, exchange rate volatility, and Covid disruption will continue to weigh on the smartphone market during the second half of 2022. All these headwinds would continue through the first half of next year, before the situation eases in the second half of 2023. Samsung and Apple would continue to outperform and remain top two places. Chinese brands need to stabilize the performance in China market and explore new growth engine to terminate the falling track.”
