China’s smartphone sales during its 6.18 online shopping festival fell 10% year-over-year amid a COVID-19 slowdown, but Apple’s iPhones sales remained steady, according to Counterpoint Research.
Apple ranked in fifth place while maintaining stable market share during this year’s 6.18 online shopping festival. Despite a decline in sales from last year, the iPhone was the clear winner in the high-end segment during this year’s 6.18, notes Counterpoint Research.
The research group says Apple has almost no competition in this segment after Huawei’s losses. The deep discounts offered by Apple also made the iPhone 13 series very attractive. Platforms gave out as much as RMB 1,000 off on select iPhone 13 models.
The e-commerce festival’s performance is an important indicator for predicting consumer sentiment in China, according to Counterpoint Research.
