Eighty-seven percent of teens own an iPhone and 88% expect an iPhone to be their next phone, according to the new Piper Sandler “Taking Stock With Teens” survey.
Also, the Apple Watch is teens’ top choice for a smartwatch for the first time. What’s more, though cash is king for teens as their top payment method, it’s followed by Apple Pay
The Piper Sandler Taking Stock With Teens survey is a semi-annual research project that gathers input from 10,000 teens with an average age of 15.8 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S.
Since the project began in 2001, Piper Sandler has surveyed more than 211,800 teens and collected over 49.7 million data points on teen spending. This year’s fall 2021 was conducted from August 17 to September 16.
