On Sept. 7, Ford announced that Apple’s Doug Field is leaving the tech giant to join the auto maker. He served as head of the “Apple Car” project. A new report from Bloomberg says that Kevin Lynch, Apple’s vice president of technology, will replace Field in spearheading the project.
About Lynch and the Apple Car
In July it was announced that Lynch would take a role in leading the development of the Apple Car. Now that role has apparently been expanded.
Lynch joined Apple in 2013 after working as the chief technology officer of Adobe Systems. He has been responsible for, among other things, developing the Apple Watch software.
When might we see an Apple Car?
The status of an Apple auto is unclear. On June 2, Bloomberg reported that Apple has lost “several” top managers from its “Apple Car” project. Here’s what the report says: Apple Inc. has lost multiple top managers of its self-driving car team in recent months, a sign of attrition at the division involved in what could become an important future product.
If an Apple Car ever arrives, it probably won’t arrive until 2024 at the earliest. In fact, Apple analyst Ming-Chi Kuo doesn’t expect it until at least 2025.The accompanying graphic illustrates a vehicle comprising a transparent surface which provides an augmented reality display that modifies occupant-perceived information presented by a sign located in the external environment.
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