According to a PYMNTS study, 93.9% of consumers with Apple Pay activated on their iPhones don’t use it in-store to pay for purchases. That means only 6.1% do.
That finding is based on the financial research firm’s national study of 3,671 U.S. consumers conducted between Aug. 3-10, 2021. After seven years, Apple Pay’s adoption and usage isn’t much larger than it was 2015 (5.1%), a year after its launch, and is the same as it was in 2019, the last full year before the pandemic, according to PYMNTS.
That said, Apple Pay remains the biggest in-store mobile wallet player, with 45.5% share of mobile wallet users. Over the last seven years, the total amount of Apple Pay transactions at U.S. retail stores has increased from an estimated $5 billion in 2015 to $90 billion in 2021.