In the second quarter of 2021, global smartphone shipments increased 12%, but Apple slipped to third place among worldwide smartphone makers.
Samsung was the leading vendor with a 19% share of smartphones shipped. Xiaomi took second place for the first time ever, with a 17% share. Apple was third, with 14%, while Vivo and Oppo completed the top five.
Apple’s sales grew 1% year-over-year. Samsung’s grew 15%, and China-based Xiaomi’s grew 83%.
Canalys Research Manager Ben Stanton says Xiaomi is still largely skewed toward the mass market. Compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper, respectively.
