Brand loyalty soars to 93% as Apple rolls out new products and privacy features

Brand loyalty soars to 93% as Apple rolls out new products and privacy features, according to new data from a SellCell survey. Highlights from the survey from the site for selling phones online:

• iPhone and iPad users were asked to pick one feature of iOS 14.5 that they like the best, and the responses were – in order of the number of votes received: App Tracking Transparency (36%), Unlock with Apple (23%), Apple Maps crowdsourced data (13%), “Find My” app with AirTag support (8%), PS5 and Xbox Series X controller support (6.9%), AirPlay 2 support for Fitness+ (5%), Dual-SIM 5G support (4%), New emojis (2.1%), New Siri voices (1.3%), Revamped News and Podcasts apps (0.7%).
• When asked whether they agree with Apple’s new privacy policies, a majority (73%) said they agree, 18% think the firm might be taking it too far, 9% aren’t sure what to make of it.
• Respondents were asked what they like best about AirTags, and these were the answers – in order of the number of votes received: “reliable as it leverages Apple’s robust Find My network” (42%), “great value for money” (19%), ‘strong privacy features’ (15%), “uses replaceable batteries that last about a year” (10%), “has plenty of accessories” (6%), “personalization with engraved text, emojis, numbers” (5.3%), “better overall design than rivals” (2.7%).
• Over six in 10 (61%) iPhone and iPad users intend to buy the new AirTag, while 39% aren’t interested.
• 54% think what Apple charges for AirTags is a good deal, 32% think it is reasonable, 14% feel it is expensive and should be cheaper.
• 67% think accessories should come with the device and not be purchased separately.
• Nearly 8 in 10 Apple users (78%) are satisfied with how Apple handles privacy with AirTags, as opposed to 22% who aren’t.
• 57% of those buying AirTags would get the $99 four-pack bundle, whereas 43% would buy them individually for $29.
• 14% intend to buy the new iMac with M1 chipset, while a majority (86%) said they aren’t interested.
• More than eight in 10 (82%) respondents want to see the Face ID feature on upcoming iMacs and MacBooks
• Potential iMac buyers were asked to pick their preferred color option for their device, and the responses were – in order of votes received: Blue – 33.4%, Silver – 30.1%, Green – 13.4%, Purple – 8.9%, Yellow – 6.8%, Pink – 4.1%, Orange – 3.3%.
• 24.9% intend to buy the new iPad Pro with M1 chipset, whereas 75.1% said they aren’t interested.
• Of those planning to get a new iPad Pro, a majority (66.2%) want the smaller 11-inch screen model, while 33.8% will go for the 12.9-inch screen variant.
• When asked to pick the features they would like to see in the upcoming iPhone 13, the responses were – in order of the number of votes received: Return of Touch ID – 21%, Higher refresh rate display (120Hz) – 17%, Smaller notch / Notch-less design – 15%, Return of in-box charger – 12%, Bigger battery – 11%, Better camera features – 8.2%, Faster processor – 6.8%, Compact phone – 5%, Better waterproofing – 2.2%, Foldable design – 1%, Removal of lightning port – 0.8%. Interestingly people are keen to see improvements to privacy features but the uptake for a Folding iPhone 13 may be limited. The removal of a lightning port does not seem a popular choice.
• 92.6% are locked into the Apple ecosystem and would never consider switching away to Android.