Apple TV (the set-top box) saw 33% quarter-over-quarter growth (but still has a long way to go)

Global sales of connected TV devices soared to a new record in quarter four of 2020, reaching 109.1 million units, according to the latest research from Strategy Analytics’ TV Streaming Platforms service. 

Apple sold 4.3 million models of its Apple TV set-top box for quarter-over-quarter growth of 33%. Still, the device — which is rumored for an update soon — only has 4% of the connected TV device market, according to Strategy Analytics.

According to the report, Amazon became market leader for the first time with sales of 13.2 million devices and a market share of 12.1%. Samsung slipped into second place while Sony remained third after the launch of its new PS5 games console. Overall in 2020 sales of connected TV devices (smart TVs, streamers, games consoles) reached 305.3 million units, an annual increase of 7.6%, as locked down residents sought comfort in big screen entertainment.

Strategy Analytics predicts further growth in 2021 as TV viewers continue to migrate towards Internet-based video platforms and away from traditional broadcast and pay TV services.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.