Apple is slashing its planned production of the iPhone 12 mini for the first half of this year, according to Nikkei Asia. The article says that the tech giant is cutting orders for all iPhones by around 20% compared to its plans in December.
Nikkei Asia says that production of the iPhone mini will be sliced by about 70%. This lines up with previous reports that the smallest Apple smartphone is seeing disappointing sales.
In January, Consumer Intelligence Research Partners released an analysis of the results from its research on Apple for the period following launch of the new iPhone 12 models. The research group said that the “new iPhone mini likely disappointed Apple with only 6% of sales in the period.”
In February, industry data provider Counterpoint said that iPhone 12 mini U.S. sales were just 5% of overall sales of its new phones during the first half of January.
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