Apple’s iPhone 12 mini U.S. sales were just 5% of overall sales of its new phones during the first half of January, according to new data from industry data provider Counterpoint — as noted by Reuters.
This backs up several other reports. PCMag lead mobile analyst, Sascha Segan, reported on Dec. 11, 2020, that research from Wave7 indicatied that the iPhone mini isn’t making a big splash when it comes to sales. Key highlights from the report included:
° In its first month of sales, the iPhone 12 mini was the least popular of Apple’s four new iPhone models, accounting for only 4% to 5% of sales at each of the major carriers.
° Sales reps and carrier stores noted that the 12 mini has the “softest demand.”
° The 12 mini isn’t taking off at prepaid carriers either. Instead, the even less expensive iPhone SE has been the big seller, which is roughly the same size as the iPhone 12 mini, but it costs UA$300 less – which makes sense when it comes to size as a determining factor in a consumer’s purchase.
On January 22, 2021, DigiTimes said Apple manufacturing partner, Pegatron, had seen a slowdown in orders for the iPhone 12 mini.
