Apple’s AR Quick Look has been named an innovator in the augmented retail (AR) space in new report from ABI Research.
AR Quick Look is a feature of ARKit, which enables users to preview 3D models and place virtual content on any surface in any real-world environment that is recognized by an Apple device thanks to ARKit spatial tracking. Users can interact with virtual content by moving and scaling it.
ABI Research’s report names “AR solution providers in both consumer and enterprise markets that are leading in their area of expertise through novel solutions.” Hardware, software, and services all saw innovation during 2020, with exciting growth in content creation, ease of access and distribution, and consumption, says analyst Eleftheria Kouri.
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