JustWatch says Apple TV+ only has 3% of U.S. streaming market

New research from JustWatch obtained by 9to5Mac says Apple TV+, Apple’s streaming service, had only 3% of market share in the fourth quarter of 2020 in the U.S.

The data says that Netflix continues to lead the market share of streaming platforms in the U.S. with 31%, followed by Amazon Prime Video (22%). Hulu (14%) and Disney+ (13%), HBO Max (9%), and Peacock (6%).

JustWatch provides streaming guidance and analysis on video platforms. Its research is based on data collected during the last quarter of 2020.

Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung, LG, Sony, and VIZIO smart TVs, Amazon Fire TV and Roku devices, PlayStation and Xbox consoles, and at, for US$4.99 per month with a seven-day free trial. For a limited time, customers who purchase a new iPhone, iPad, Apple TV, Mac, or iPod touch can enjoy one year of Apple TV+ for free. This special offer is good for three months after the first activation of the eligible device. For more information, visit and and see the full list of supported devices.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.