LifeProof says its WĀKE and NËXT cases for Apple’s just-announced iPhone 12 mini, iPhone 12, iPhone12 Pro, and iPhone 12 Pro Max are available now at lifeproof.com with the waterproof FRĒ case coming soon.
WĀKE was created to help address the growing problem of plastics in our oceans, says LifeProof CEO Jim Parke. This 85% ocean-based recycled plastic case doesn’t compromise on protection – meeting the LifeProof standard of 6.6 feet of drop protection, he adds. WĀKE is available in four colors and features a wave pattern.
Taking cues from WĀKE, the rest of the LifeProof portfolio now also features sustainable materials. FRĒ for Apple iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max is comprised of over 60% recycled materials and covers these new devices with 360⁰ of protection.
NËXT features slim protection with a clear back to show off your new iPhone. It’s made with more than 50% recycled materials.
Parke says LifeProof invites its consumers to make a difference, too. In partnership with Water.org, Coral Reef Alliance, American Rivers and Oceana, the company will make a donation for every case sold to support a healthier future for our world’s water. Consumers can visit lifeproof.com/makewaves to register their product and select the charity of their choice.
