Consumers in the third quarter downloaded 33 billion new apps globally and spent a record US$28 billion in apps — up 20% year-over-year, according to new data from App Annie — as noted by TechCrunch.
They also spent more than 180 billion collective hours each month of July, August and September 2020 using apps, an increase of 25% year-over-year, notes the mobile data and research group.
Google Play downloads grew 10% year-over-year, accounting for 25 billion of the total 33 billion new downloads in the quarter, while iOS accounted for nearly 9 billion downloads — up 20% year-over-year. Non-gaming apps on Google Play were 55% of those downloads, while on iOS the figure was a slightly higher 70%.
According to App Annie, top markets by downloads included India and Brazil on Google Play, while on iOS, the top two continued to be the U.S. and China. India, Brazil and Mexico drove growth on Google Play, while the growth drivers on iOS were India and South Korea.
