Apple’s iPhone 11 was the best selling smartphone in the first half of 2020, according to new data from Omdia. The tech giant shipped 37.7 million iPhone 11s during the time period, adds the research group.
In fact, the model shipped 10.8 million more units than last year’s No. 1, the iPhone XR. A key driver for the success of iPhone 11 is the lower starting price, according to Omdia. iPhone 11 launched $50 cheaper than the previous iPhone XR while adding significant hardware improvements, like a dual-lens camera. iPhone XR did not feature such upgrades.
What’s more, the addition of the iPhone SE to Apple’s portfolio in April of this year helped the company position four models in the global top 10 list. The budget iPhone shipped 8.7 million units in the second quarter – good enough for fifth place in the first half when it came to shipment volume.
The iPhone 11 Pro Max and Pro, the premium models of the iPhone 11 series, ranked 7th and 10th, respectively, on Omdia’s list. Shipments of these two models decreased compared to the previous iPhone Xs Max and Xs, but their rankings improved. According Omdia’s smartphone market tracker report, Apple shipped 13% more iPhones in the second quarter this year compare to the previous year thanks to the success of the iPhone 11 and the newly released iPhone SE.
On the other hand, only one Samsung model made the top 10 this year.
