The Apple Watch Series 5 was North America’s best-selling smartwatch in the second quarter of 2020, matching last year’s Series 4 shipments, according to new data from Canalys.
The value of North America’s wearable band market in the quarter remained flat year-on-year at US$2 billion, despite shipments growing 10% annually, according to the research group. The average selling price declined 11% to $235 due to a boom in low-end activity trackers and 30% year-on-year growth for Apple Watch Series 3.
Canalys says Apple outshipped other major smartwatch brands by 7:1. The tech giant sold 3.2 million smartwatches during the second quarter for 37.6% of the smartphone market. That compares to quarter two 2019 sales of 2.9 million for annual growth of 9%.
