Online smartphone sales in Russia grew by more than 56% year-over-year during quarter two [Q2] of 2020, according to the latest research by Counterpoint Research. Apple’s iPhone 11 was in the top four for online channel sales in the country.
Counterpoint Research Associate Soumen Mandal says the increase in online channel sales is due to the shift in consumer behavior, upgrade of devices to work from home smoothly and the availability of popular smartphones on online platforms. The COVID-19 pandemic had a huge impact on the Russian smartphone market. After seeing a record decline in April, it bounced back in May. The Top five smartphone brands — Huawei, Samsung, Xiaomi, Apple and OPPO — accounted for 86% of the total smartphone market during this quarter.
Mandal says that among the top five smartphone players, Apple is the most dependent (74%) on offline channel sales. The average cost of a smartphone purchased from an online channel increased by 15% to reach US$210 during Q2 2020 compared to $182 in Q2 2019. On offline platforms, the best-selling models are the Samsung Galaxy A51, Honor 8A, Apple iPhone 11, Samsung Galaxy A10 and the Samsung Galaxy A30s.”
Commenting on brand performance, Associate Director Tarun Pathak said: “Huawei remained the market leader in online channel sales with 35% market share. Samsung Galaxy A51 was the top model for online channel sales, followed by the Honor 8A, Honor 20 Lite, Honor 10i and the Apple iPhone 11. Xiaomi took the third position in online channel sales after Huawei and Samsung.”
