Earlier today Bloomberg reported that Apple is planning an “Apple One” bundle of subscription services. Now Bloomberg’s Mark Gurman says that the tech giant plans to bundle access to CBS All Access and Showtime content at a discounted price for subscribers to Apple TV+ streaming service.
This is Apple’s first discounted bundle offering for video content with the TV+ service. Currently, users must subscribe to different content providers in the TV app on an à la carte basis.
Starting as early as Monday, Apple TV+ subscribers will be able to access both the CBS and Showtime channels in Apple’s TV app for US$9.99 per month combined. CBS All Access and Showtime normally cost $9.99 and $10.99 per month respectively, “so the deal would be a significant savings,” notes Gurman.
He also reports that Apple is developing a new subscription for virtual fitness classes that can be used via an app for the iPhone, iPad and Apple TV. It would be be offered in a higher-end “Apple One” bundle with the rest of Apple’s services. Codenamed “Seymour,” the workout package would rival virtual classes offered by companies including Peloton Interactive Inc. and Nike Inc., Gurman says.
