The Harris Poll has released The Harris Poll Essential 100, a ranking of corporate response to the COVID-19 pandemic. Americans say 100 leading companies played a truly essential role during the crisis.
The top 10, based on the survey, are: United States Postal Service, Clorox, Google, United Parcel Service, Walmart, Amazon, Purell, Microsoft, FedEx, and CVS. Apple ranks 17th on the list.
The Essential 100 rates companies based on their resolve, integrity, responsiveness and permanence. The Harris Poll asked a representative sample of 2,032 Americans which companies are the most ‘essential’ to America. The Essential 100 poll was conducted among the leading American corporations (and corporations operating extensively in America) across industries. The ranking is comprised of four equally weighted components based on public expectations of company performance.
