Nineteen percent of U.S. small business owners don’t offer their customers a digital payment option at check-out, according to a new survey from Visual Objects, a visual guide to finding and hiring the best creative firms. Of the ones that do, 18% accept Apple Pay.
More than half of small business owners predict they will have to permanently close their doors after three months of COVID-related restrictions. Expanding payment options to accommodate customer preferences could serve as a way to stay in the fight, according to Visual Objects
Many companies have found reliability and convenience in PayPal (63%), given its lasting prominence in the e-commerce space and early rise to fame as eBay’s main payment processor.
Competitors such as Square (32%) boast a streamlined UX, while Venmo (22%) provides a social media-inspired interface, and both Google Pay (19%) and Apple Pay (18%) offer increased mobile connectivity as benefits to adoption, notes Visual Objects.
Small businesses with a mobile app are 18% more likely to accept Apple Pay or Google Pay. Both payment methods are directly connected to smartphone providers, which encourages adoption.
