In the 2020 Brand Intimacy Study by MBLM comes in third overall behind Amazon and Disney, but takes first place in the tech category.
This year’s rankings show a new #1 brand, Amazon, with a narrow lead over Disney. Two retail brands made the 2020 Top 10: Walmart, in ninth position, is a new entrant. Media & entertainment in 2020 continues to show strong performance, with three brands in the Top 10. The automotive industry has improved and features four brands in the Top 10. Apple has dropped from second to third place and is the only technology & telecommunications brand in the Top 10.
The 2020 Brand Intimacy Study contains rankings of brands based on emotion, analyzing the responses of 6,200 consumers and over 200,000 brand evaluations across 15 industries in the U.S., Mexico and United Arab Emirates. MBLM’s reports and interactive Data Dashboard, which features a brand ranking tool, showcase the performance of almost 400 brands, revealing the characteristics and intensity of the consumer bonds.
