Strategy Analytics wireless smartphones team has released “China Smartphone: Consumer Purchase Intentions Post Covid-19” based on a survey of 1,300 consumers March 21-25. It has some (kinda) good news for Apple.
The report concludes that although Chinese are more optimistic about a rapid sling shot return to normal than U.S. or European consumers, smartphone replacement and 5G adoption have certainly been slowed. Other key findings:
° Smartphone and 5G were not immune from delayed purchasing in China. 37% have delayed a new smartphone purchase and 32% delayed 5G adoption.
° Apple users not surprisingly are the most optimistic with 41% intending to buy a new smartphone device as planned or sooner than planned.
° In contrast, Huawei owners were more broadly split with 42% delaying or cancelling planned purchases but another one in four expect to buy as scheduled.
° Two thirds have postponed a planned trip while 40% have delayed purchases of cars, furniture, major appliances.
