Apple, like Amazon Studios, Facebook, Twitter, TikTok, Intel, and Mashable — is no longer participating in the SXSW 2020 festival, as concerns heighten over the spread of the coronavirus, reports Variety.
SXSW (South by Southwest) is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. It began in 1987.
The company behind the Apple TV+ streaming service had been set to premiere three new originals at the 2020 SXSW Film Festival, including Spike Jonze’s documentary film “Beastie Boys Story,” and also was scheduled to host a discussion of Apple’s “Little America” with docuseries creators Kumail Nanjiani and Emily V. Gordon. Those have now been cancelled.
