Although Parrott Analytics claims “tepid demand,” “sources close to Apple” tell Variety that Apple TV+ reports that the streaming service has drawn millions of users who are spending on average more than an hour on the Apple TV Plus platform.
The article does note that it’s unclear how many of those are paying subscribers rather than those taking advantage of the service’s seven-day free trial. Still, a “knowledgeable source” tells Variety that “Apple insiders were impressed by the volume of activity on the platform, which spiked by triple digits this past weekend after the fanfare for the Nov. 1 debut.”
Apple has already given second second orders to its first four Apple TV+ shows: See, The Morning Show, For All Mankind, and Dickinson.
