According to Bloomberg, Apple promoted several executives to vice president, “a key title at the company reserved for the most influential players.”
The article says the tech giant has named Paul Meade a vice president of hardware engineering, Jon Andrews a vice president of software engineering, Gary Geaves to a new vice president of acoustics role, and Kaiann Drance as a vice president of marketing. All of the promoted execs were previously senior directors. According to Bloomberg:
° Meade has led hardware development for Apple’s future augmented-reality headset in recent years. Andrews is one of software chief Craig Federighi’s lieutenants, overseeing the underlying architecture of the company’s operating systems. Geaves runs audio technology development for products including AirPods and the HomePod.
° Drance has taken on a bigger marketing role in recent years, appearing on stage to announce the iPhone 11 in September. Borchers will oversee iOS, iCloud, and privacy-related marketing matters. Both report to Greg Joswiak, Apple’s vice president of product marketing. Earlier this year, Apple named former AstraZeneca Plc Chief Information Officer David Smoley as another new vice president.
° Apple also brought back Bob Borchers, a former iPhone executive who recently worked at Google and Dolby Laboratories Inc. Borchers is now a vice president of marketing. In the early years of the iPhone, he was an important spokesman for the device, appearing in Apple videos explaining how to use the product.
