According to the latest research from Strategy Analytics, United Kingdom smartphone shipments fell 14% annually to reach seven million units in the fourth quarter of 2018. Huawei was the star performer, while Apple and Samsung lost ground. Despite this, Apple still has 41.1% of the region’s smartphone market.
“Apple shipped three million smartphones and captured a dominant 41% marketshare in the UK during quarter four of 2018,” says Neil Mawston, executive director at the research group. “Apple has a prestigious brand and extensive retail presence across the UK market. Despite a slight decline from a year ago, Apple’s grip on the UK smartphone market remains fairly tight and the iPhone has two times more marketshare than closest rival Samsung.”
Samsung clung on to second place with 19% smartphone marketshare in the UK during the quarter. That’s down from 21% a year ago. Huawei’s UK smartphone marketshare has leapt from 8% in the fourth quarter of 2017 to 12% in quarter four of 2018.
