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Tim Cook, in a letter to investors, revises Apple’s holiday guidance down

Apple CEO Tim Cook has penned a letter to investors saying the company is revising its guidance for Apple’s fiscal 2019 first quarter, which ended on Dec. 29. You can read the entire letter at https://tinyurl.com/yb2k3mng, but, among other things, Apple now expects lower iPhone sales than previous forecast.

The tech giant is now forecasting the following:

  • Revenue of approximately $84 billion;

  • Gross margin of approximately 38%;

  • Operating expenses of approximately $8.7 billion;

  • Other income/(expense) of approximately $550 million;

  • A tax rate of approximately 16.5% before “discrete items.”



Cook says Apple saw “fewer iPhone upgrades” than anticipated. The CEO also said that Apple Watch Series 4, iPad Pro, MacBook Air, and AirPods were constrained during the holiday season, and the company couldn’t keep up with demand.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.