Thursday, October 10, 2024
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Black Friday spending sets a revenue record at the Apple App Store

U.S. consumers spent an estimated $52 million on Apple’s App Store on Black Friday, setting a new single-day revenue record for the store. This marked an increase in spending of 31.6% over 2017’s Black Friday, when gross revenue on the store hit an estimated $39.5 million, and 31% more than Christmas 2017’s $39.8 million tally, according to new Sensor Tower Store Intelligence.

The app intelligence firm’s data indicated that approximately $117.3 million was spent by App Store users outside the U.S. on Black Friday, for a global total of $169.3 million, up 18.4% from 2017. The year-over-year growth of 31.6 percent in the U.S. between Black Friday 2017 and 2018 was slightly greater than the 29.2% increase between 2016 and 2017.



The $52 million spent on the U.S. App Store was more than double the $23.9 million Sensor Tower estimates Google Player users spent on the same day. At a combined $75.9 million, this figure sets a record for the most ever spent on a single day across both stores in the U.S.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.