Temkin Group has released a new research report “Net Promoter Score Benchmark Study, 2018” based on a study of 10,000 U.S. consumers and the companies they most recommend. Apple is near the top of the list.
Net Promoter Score (NPS) measures the likelihood of consumers to recommend a company to their friends and family, using a scoring range from -100 to +100. With an NPS of 65, USAA’s banking business earned the highest score in the study.
USAA’s insurance business and Navy Federal Credit Union followed closely behind, each earning an NPS of 64. The next five highest scoring companies are USAA’s credit card business, Apple (for computers & tablets), H-E-B, JetBlue, and Southwest Airlines.
Spectrum received an NPS of -16, the lowest score in the study. The next lowest rated companies are all TV/Internet service providers or utilities: Consolidated Edison of NY, Arizona Power Company, Pacific Gas and Electric, and Cox Communications, and Comcast.
