According to the latest quarterly research from Strategy Analytics, Amazon’s global smart speaker share of shipments fell to 41% in the second quarter of 2018 from 44% in quarter one. And Apple’s HomePod increased its market share to 6% on sales of 700,000.
Global shipments of Apple’s wireless speaker now total 1.3 million, according to Strategy Analytics. +By contrast Google has increased its share to 28% in quarter two, up from 16% during the same period last year.
“Apple has established an early lead in the premium smart speaker market, benefiting from a fiercely loyal fan base and strong momentum behind its Apple Music service,” David Mercer, vice president at Strategy Analytics, says. “However, we expect the higher end smart speaker market to grow and become much more competitive moving forwards as vendors such as Samsung with its Galaxy Home speaker look to capitalize on the growing acceptance of voice as an established control mechanism.”
