Online privacy solutions company, eBlocker, has debuted the eBlocker 2, a next generation device that anonymizes a user’s online identity, blocks data collectors and tracking ads and helps prevent children from accessing inappropriate content by connecting it to the home router.
The eBlocker 2 features the latest version of the eBlocker Operating System, including enhanced child protection features, an updated user interface and mobile support. Users can choose from three different models: eBlocker Base, Pro and Family to fit their specific privacy needs.
It has never been easier or more convenient for companies to access personal information and spending habits of consumers, according to Christian Bennefeld, eBlocker CEO. Users often unknowingly agree to have their personality profile collected when accepting terms of service.
By agreeing to those terms, users are not only opening the door for data collectors to access their private interests and preferences, but also risking passing along their personal medical history, creditworthiness or other intimate details that only the user would know. This puts the user’s data more at risk than ever before, Bennefeld says.
With the eBlocker 2, consumers just need to dock the device to their router via a LAN cable and power it up. Once it’s on, it protects all devices in the home network from any snooping services such as data trackers, harmful malware or phishing scams. eBlocker now recognizes and blocks data collecting trackers even faster and more efficiently thanks to their upgraded eBlockerOS 2 software, says Bennefeld.
Consumers who want to avoid being tracked can benefit from the eBlocker Base. Users can surf anonymously on all their devices whether at home or on mobile. This means users can hide their surfing habits and stop their provider from spying on them. Users can also assign an anonymized IP address to a Smart TV or gaming console to overcome regional barriers and access media that would normally be blocked by geo-blocking.
The eBlocker Pro includes the same features as the eBlocker Base but goes a step further as an all-around solution for self-managed online surfing. It prevents the analysis, permanent storage and resale of consumers’ personality profiles including their hobbies, political orientation, state of health and sexual orientation by third parties.
The eBlocker Pro gives consumers the ability to free themselves from data-collecting and tracking advertising, according to Benefeld. Users also benefit from Device Cloaking to avoid dynamic pricing. This means an iPhone X will be disguised as a personal computer to circumvent a higher price on products, plane tickets or hotel reservations.
The eBlocker Family was developed to help parents control what their children see when surfing the web. While the Internet can be an amazing tool to help a child learn and explore, it is also a place that can contain harmful content like violence, pornography or gambling. To protect them from these potential dangers, the eBlocker Family allows parents to define surfing times and allocate time quotes per family member across all devices.
Consumers can now protect themselves on the go with the new eBlocker Mobile function. Mobile devices such as smartphones or tablets connect to the home eBlocker device through an encrypted VPN connection. This protects users from surfing outside their home network and automatically blocks trackers, data-collecting ads and dangerous phishing sites. eBlocker protects on all mobile networks and hotspots against data collectors and even reduces bandwidth usage on your data plan, says Bennefeld.
The Base version is available for $99, the Pro for $149, and the Family for $169. Current licensed users of the original eBlocker will receive an automatic upgrade to the new eBlockerOS 2 upon ship date. For more info go to www.eBlocker.com .
