Apple claimed top honors in two categories at the 2018’s Cannes Lions International Festival of Creativity: first in Music and then in Brand Experience & Activation, notes AdWeek.
“Welcome Home,” the Apple HomePod spot directed by Spike Jonze, starring FKA twigs and created by TBWAMedia Arts Lab, was honored with one of two Grand Prix handed out in Entertainment Lions for Music. The other winner was Jay-Z’s music video for “Smile,” directed by Miles Jay and created by Smuggler and Roc Nation.
Apple also took home the Grand Prix in the new Brand Experience & Activation Lion category, which honored the “Today at Apple” in-store experience and related community engagement. The Today at Apple series includes both presentations and hands-ons sessions that cover topics ranging from photography, art, design, and music to programming.
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