Tuesday, December 10, 2024
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Apple shares hit an all-time high of $190

Shares of Apple hit an all-time high today of $190. The gain comes amid a bullish note out of UBS. 

UBS maintains a “Buy” rating on Apple and raises the price target from $190 to $210. Analyst Steven Milunovich cites the firm’s consumer survey that indicated “weak iPhone buying intentions but a rising mix, so continued unit pressure but potential for flat-to-up ASP. “ In the survey, 44% of planned purchases were for the iPhone X, up for 30% from the October survey. 

The market cap of the tech giant was nearly $933 billion. The last time Apple hit a high was in early March when shares topped $180.


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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.