Shares of Apple hit an all-time high today of $190. The gain comes amid a bullish note out of UBS.
UBS maintains a “Buy” rating on Apple and raises the price target from $190 to $210. Analyst Steven Milunovich cites the firm’s consumer survey that indicated “weak iPhone buying intentions but a rising mix, so continued unit pressure but potential for flat-to-up ASP. “ In the survey, 44% of planned purchases were for the iPhone X, up for 30% from the October survey.
The market cap of the tech giant was nearly $933 billion. The last time Apple hit a high was in early March when shares topped $180.
Like this article? Consider supporting Apple World Today with a $5 monthly Team AWT membership.
