Shares of Apple hit an all-time high today of $190. The gain comes amid a bullish note out of UBS.
UBS maintains a “Buy” rating on Apple and raises the price target from $190 to $210. Analyst Steven Milunovich cites the firm’s consumer survey that indicated “weak iPhone buying intentions but a rising mix, so continued unit pressure but potential for flat-to-up ASP. “ In the survey, 44% of planned purchases were for the iPhone X, up for 30% from the October survey.
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The market cap of the tech giant was nearly $933 billion. The last time Apple hit a high was in early March when shares topped $180.
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