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The iPhone X in the world’s best-selling smartphone in quarter one

According to the latest research from Strategy Analytics, global smartphone shipments reached 345 million units in the first quarter (Q1) of 2018. Despite fears of expensive pricing, Apple’s iPhone X was the world’s best-selling smartphone model, shipping an impressive 16 million units during the quarter, according to the research group. 

Xiaomi Redmi 5A and Samsung Galaxy S9 Plus were the world’s top-selling Android smartphone models. Juha Winter, senior analyst at Strategy Analytics, estimates the iPhone X shipped 16 million units and captured 5% marketshare worldwide in Q1 2018. 

For the second quarter running, the iPhone X remains the world’s most popular smartphone model overall, due to a “blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device,” he adds.  Apple has now shifted almost 50 million iPhone X units worldwide since commercial launch in November 2017. 

The Apple iPhone 8 and iPhone 8 Plus shipped 12.5 and 8.3 million units, respectively, for second and third place. The previous-generation iPhone 7 shipped a respectable 5.6 million units for fourth place. Combined together, Apple today accounts for four of the world’s six most popular smartphone models.


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Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.