Starting May 17, Apple and French cable television company Canal+ will offer an Apple TV 4K instead of a traditional cable box to Canal’s 5.2 million subscribers. The deal will cost customers a $7 rental fee.
Speaking with Numerama, Canal+ deputy general manager Frank Cadoret said that Apple’s set-top box will help the company do two things: reach younger customers with a first TV box and give existing customers with families the ability to easily add a second box. Apple VP Oliver Schusser said that choosing the Apple TV 4K over a traditional decoder means getting access to additional content, including the App Store and iTunes movies, as well as Canal+ programming.
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