As this chart by Statista shows, Apple shipped more watches during the holiday quarter last year than the entire Swiss watch industry exported, marking the first time Apple topped the entire export output of the industry’s traditional home.
For all of 2017, the Swiss exported more watches than Apple shipped, and the Chinese still make far more watches than anyone. But as the data indicates, Apple is rapidly gaining ground, notes Business Insider.
According to estimates by market research firm Canalys, the Apple Watch had its best quarter ever in Q4 2017. Driven by the release of the Series 3 model including (optional) LTE support, Apple shipped 8 million watches between October and December, bringing its total for the year to more than 18 million units.
