When U.S. adults were asked which consumer technology company is the most innovative, Apple was the clear winner among a list of 12 businesses, chosen by 26% of the 2,201 participants in a recent Morning Consult survey. Samsung came in second, at 14%.
The top five were rounded out by Google (11%), Microsoft (9%) and Amazon (8%). The poll, conducted Jan. 4-5, has a margin of error of plus or minus two percentage points.
