The CNBC All-America Economic Survey finds that 64% of Americans now own an Apple product, up from 50% when the question was last asked five years ago. The average American household reports owning 2.6 Apple products, up by a full Apple product from the 2012 survey.
“I cannot think of any other product — especially any other product at a high price point — that has that kind of permeation with the public and level of growth,” says Jay Campbell, pollster with Hart Research, which conducted the survey along with Public Opinion Strategies.
More than half of nearly all demographic groups report owning at least one Apple product. The household ownership rate is below 50% for only a few groups, including those with incomes under $30,000, retirees and women over age 50. By contrast, 87% of American with incomes over $100,000 report owning at least one Apple product.
While ownership is widespread, there are big differences in the number of products owned. The wealthiest Americans own 4.7 products per household compared with just one for the poorest. Americans in the West own 3.7, compared with 2.2 in the South.
The poll of 800 respondents across the country was conducted late last month and has a margin of error of plus or minus 3.5 percentage points.
