Purchase data from Consumer Intelligence Research Partners (CIRP) — as noted by 9to5Mac — suggests that the iPhone 8 is selling in smaller numbers than the iPhone 6s and 6s Plus.
The research group says that the iPhone 8/8 Plus accounted for just 16% of Apple smartphone sales in the previous quarter, while the iPhone 6s/6s Plus accounted for 24%. In the same time frame last year, the iPhone 7 and 7 Plus together accounted for 43% of sales [and] three years ago, the iPhone 6 and 6 Plus were 46% of sales in their launch quarter.
CIRP’s data — based on a survey of 500 U.S. Apple customers who purchased a product during the quarter — suggests that some of those who would otherwise have bought the iPhone 8 have instead gone for last year’s model following the price cut made by Apple. Others are waiting for the iPhone X, notes the research group.
